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Article of the Week

Turning a 'pedalling' passion into profession

Not many of us may be have the courage to follow our passion even as we keep looking for the safe route of taking up a regular job. In this article we shall be sharing the extraordinary story of ordinary people who turned their passion into a profession. The software industry has made it possible for young Indians to learn from cultures around the world.

They come back to India and ask some very fundamental questions. For instance, Rohan Kini, believes in action.  He had one question 'Why don't more people take to cycling? Do we enjoy being stuck in traffic jams? Why aren't more of us finding solutions to similar problems that are becoming our daily lot? Kini knew cycling was the solution even before his IT job made it possible for him to globetrot and learn from other countries.

He says his commuting time dropped by about 30 minutes when he switched from a car to a bicycle; when he went to Europe  where the cycling community is strong, he was motivated to make bicycling an integral part of his life, well this is how  'Bums On The Saddle' was born. His company took birth on a school friend's roof top.

He initially started with the desire to promote and build awareness on how awesome cycling was and later started to sell fancy bicycles but reportedly insists that it will never be just a bike shop. His goal is to have the best people run the bicycling space and help others re-discover the joy of bicycling; through weekend rides, community, races and workshops. Kini started his venture at the age of 25.
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