As any marketer will tell us, in Viet Nam, foreign brands and goods are viewed as being better than local products. Education is no exception.
For many years now, parents often associate schools carrying the word "international" or the name of Singapore, Australia, the United States or other English speaking nations in their titles, as a sure draw card.
But this is not always the case. Some have no idea what their children are studying due to the language barrier or whether the teachers are actually qualified.