It is often said that the cinema industry is male dominated and heroines are there for the songs and dance. But the new age heroines think otherwise. It is being reported that leading ladies like Tamannah, Samantha, Ileana, Kajal Agarwal are demanding a meaty role along with the regular glamour part. Samantha has a performance oriented role in Seetamma Vaakitlo Sirimalle Chettu. Nithya Menon has got a similar role in Ishq. Same with Anushka for Dhamarukam.