Allu Arjuns latest movie Varudu directed by Gunasekhar and produced by DVV Danayya on Universal Media banner. The film is based on the five day marriage ceremony and the film has its traditional look. The latest buzz is that the satellites rights of the movie were sold at 3.5 crores.  Canada theatrical screening rights and Overseas DVD rights were earlier bagged by IKON Entertainments. Buzz is that Bhanu Mehra is making her debut opposite Allu Arjun in this movie. Tamil Hero Arya is playing the negative role.