Lately, it is being observed that some of the notable stars in the Mollywood circuit are showing interest towards brand endorsement. For instance, Samvrutha Sunil was endorsing a fairness cream product.
 
It is heard that her place has been taken by megastar Mammootty. On the other hand, the talented actor Anoop Menon has been roped in to endorse a noted hair care brand.
 
There is also a talk that when celebrities like Prithviraj, Dileep tend to endorse products, the faith of the people on them is high and that's why jewellery and textiles do so well.