'Tips' has been one of the most popular audio companies, which has more than 100 musical videos and more than 500 audio tracks. Its chief Ramesh Taurani was sharing his thoughts recently. He said that the company which has produced about 24 films has always given importance to story-line and directors. The casting has been in tandem with the script, he added. He claimed that while superstars add value to the movie, a good script never fails.