Aishwarya Rai is determined to see that Balki's Paa is a success and has involved herself in many aspects of promoting the film, including laying down the marketing strategy. The film stars Amitabh Bachchan and Abhishek Bachchan. Aishwarya wants Paa to be a big box-office success. She is taking almost all the marketing decisions related to the film and laying down various strategies on how to promote it, as per sources.