The creative director had given his mobile number to be used on the show Gunwale Dulhaniya Le Jayenge and that's when his woes began. It all started when Tiger and Lovely, the couple in the show played by Abeer Chowdhary and Shruti, had a romantic phone conversation in one of the scenes. In the same scene Tiger's mobile flashes a number which is supposedly Shruti's. Of course the number in reality was the creative director's. Since then the poor guy has been getting calls from Shruti's fans.