It is known news that for the first time in Indian cinema, a US based hip hop king will be rendering his voice for a song. All this is happening in the film 'Singh is Kinng' and speaking about it, producer Vipul Shah said that it was really a tough deal getting Snoop Dogg into the venture and added that it took several rounds of talks and discussions for him to understand the extravagance of the project and then his debut commercial venture which made him sign the dotted line.