New Delhi, Aug 10 : After Japan, now the Dutch
fashion industry collaborates with Indian designers for a collection
that will debut on the opening day of WIFW Spring Summer 2013, starting
Co-initiated by the FDCI foundation, HTNK Fashion
recruitment and consultancy foundation and House of Denim, the programme
is titled "Dutch Fashion Here & Now India" (DFH&NI). It will
see Indian names Suneet Varma, Rohit Gandhi and Rahul Khanna teaming up
with Dutch fashion house.
Sunil Sethi, president, Fashion Design
Council of India, told IANS that the collaboration boasts of a "unique
bonding" between Indian and Dutch fashion entrepreneurs.
added that the unique part about the association is that "the collection
made by designers will not only be seen in Delhi but will go to
Holland". "I think it is very exciting to see two countries associating
with each other and making it possible."
The three-year collaboration will see two designers from the Netherlands working with their two Indian counterparts.
Harmeet Bajaj, official brand ambassador of DFH&NI, the whole
purpose of organising this initiative is to promote culture and
tradition of both the countries.
"This was actually a project
initiated by the Dutch government almost three years ago. The idea was
to promote awareness about Dutch fashion, art, culture and designs in
countries like India. It was basically a programme to exchange knowledge
and equality," said Bajaj, one of the known fashion choreographers in
Varma has collborated with Jan Taminiau, one of the
leading couturiers from the Netherlands, to present their collection for
the upcoming season. Also designer duo Rohit Gandhi-Rahul Khanna has
tied up with DIED, a silk and jewellery label.
"I love the idea
of collaborating with people. I think we have very similar sensibility,
and we can learn from each other. Dutch fashion industry is big on
construction and pattern making, and we are big in embellishments and
draping and that's what we would like to share. I think they are very
inspired by India and we are very inspired by Europe," Varma told IANS.
Rohit Gandhi-Rahul Khanna, though there is no common element between
the two nations, they do have one thing in common - their love for
"Though there is no similarity between their designs
and our designs but our love for fashion has brought us together. We
would like to take this opportunity as a challenge and create things
that were not seen before," said Khanna.
Marielle Van Miltenberg,
head of political affairs and public diplomacy, at the embassy of the
Kingdom of Netherlands, told IANS that the collaboration is one of the
examples to intensify the relation between two countries.
of the wonderful things about fashion week is that it's really visible
and we want to take this opportunity to show our uniqueness. India
fashion is well known in the western world like Bollywood and this is
the reason why we are here," she added.