Mumbai, Aug 8 : With the Indian fashion growing
immensely and young designers entering the market, it is an uphill task
to make profits. Ace designer
Tarun Tahiliani feels many are forced to
sacrifice on quality to stay within their prescribed price range and
garner business.
"There is a lot more choice today, lot of people
have sacrificed their quality just to bring their prices down. This
happens everywhere in the world. Everyone has to decide who they want to
be," Tahiliani told IANS on the sidelines of the fourth edition of his
couture exposition here.
The Monday-Tuesday event offered a range
of high-end bridal outfits. Set against a cutting-edge glass backdrop
titled 'Jewel Box', the exposition shared the season's newest trends,
exquisite designs and jewel colors in bridal and occasion wear.
The
choices for women varied from key-hole jackets and lehangas in classic
colours like deep red and gold, tulle saris, shararas in bright tones to
anarkalis in citrus colours.
For men, the designer offered
sherwanis with maroon-coloured zardozi borders in velvet, paired with
digitally printed sequinned stoles.
As for his muse, Tahiliani said he is "inspired by many things".
"I never have one inspiration. I work on developing it all year round. I derive inspiration from the people I meet and dress".
Known
worldwide for fusing Indian craftsmanship and textile heritage with
European tailored silhouette, Tahiliani's signature style is teaming
jackets with lehengas and saris.
If his designs wows
fashionistas, his clientele is equally impresse with
Shilpa Shetty,
Malaika Arora Khan to
Neha Dhupia and
Minisha Lamba among his fans.
Asked about mixing east and west, he said he designs clothes taking the best from everywhere.
"I
speak in English but think as an Indian. So it's a mix. I think and
dream in English but I am an Indian. We have a strong culture. Fashion
has to move forward," he told IANS.
"We have the most beautiful
textile, workmanship, embroidery, but cut and shape is a new thing for
us. This is what we are working on. I get people from abroad to help me
in this. Like the rest of the world takes our embroidery, I take their
technology in my work," he added.
© IANS 
