Mumbai, Aug 6 :  Designer Rohan Arora says he wanted to create a longer lasting impression on fashionistas and therefore based his footwear collection on Bollywood item songs.

Arora Monday presented his collection "Item", which had a range of colourful footwear for men and women including embroidered loafers and sequenced wedges, at the ongoing Lakme Fashion Week Winter-Festive 2012. He says that it was inspired by bright and colourful look of Bollywood item numbers.

"The collection is inspired from the item boys and girls of Bollywood. An item song is always remembered even if the film flops, in the same way my shoes will be remembered even if the outfit doesn't work for you," Arora said after the show.

His show was followed by Jewellery designer Nitya's collection titled Nouveau Gypsy from her label Valliyan.

With folk folk music playing in the background, a perfect ambience was created for models who sashayed down the ramp flaunting gold armlets, long chains with gold tassels and hand cuffs.

"My collection is based on the new age Indian gypsy women. Gypsies travel from place to place with all their jewellery on. But the modern Indian woman likes to store them at home. I want to encourage the tradition of travelling with your jewellery," she explained.

Jewellery designers Kavya and Sasha from the label Outhouse also presented a jewellery collection. Titled Leone d'oro, which means the golden lion, it had strong geometric body armaments for the modern women.

The collection included contemporary gold jewellery with colourful stones and "they signify festivity, strength and fierceness," the duo said.

The show ended with Tanya Sharma's garment collection - a mix of men and women wear line - under her label Gaga.

The star of her collection was a colourful dupatta draped like a sari on men's formal pants and short collared jacket.

© IANS