Kolkata, Aug 2 : With a major emphasis on brand
endorsement, Kolkata-based Berger Paints will rope in a top Bollywood
actress as brand ambassador for its Silk range of emulsions and have a
budget of Rs.35 crore for TV commericals, a top company official said
Thursday. "We have planned to spend a big amount on
advertisements. We are bringing on board a top Bollywood actress as our
brand ambassador for the Silk range of emulsions. We will also arrange
for endorsement of our other brands," managing director and chief
executive officer Abhijit Roy told mediapersons here. He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice. "We
are in talks and it can be either of the two," said Roy, adding that
the company will spend Rs.35 crore alone on the TV advertisement apart
from the endorsement on other media. Speaking on the occasion of
88th annual general meeting, Roy said the company was looking for
acquisitions both within and outside the country. "In the
overseas market, we are looking for acquisition of technology. However,
in the domestic market any acquisition move should be driven by the
possibility of increasing market share," he said. The Indian
paint company has entered Poland through an acquisition, which boasts of
energy efficient and protective external insulation finishing system.
It is also present in Russia and Nepal through subsidiaries. © IANS |
