New Delhi, July 20 : Moving from needle and
thread, fashion connoisseurs are putting pen to paper in a bid to share
their experiences and expertise with the younger lot. From
Ritu Beri to
Ritu Kumar,
Wendell Rodricks to
Suneet Varma - they have all penned
autobiographies to coffee-table legacy books as a pay-back to the
younger generation.
To mark his 25 years in the glamour business,
Suneet Varma will release his first coffee-table book in November.
"When
I started 25 years ago, the Indian fashion industry was at a nascent
stage... Now when you have been in the business for that long, you
definitely have something to share about the industry - be it designs or
the growth," Varma told IANS.
He has also depicted the evolution
of the fashion industry in his literary work and said that the book is
"not necessarily just about me but it encapsulates the experiences and
thoughts of 65 other people including fellow designers, industry experts
to
NIIFT (National Institute Of Interior and Fashion Technology)
graduates".
Varma joins the league of veteran
Ritu Kumar, who was
perhaps one of the first few to pen a fashion bible. Titled "Costumes
and Textiles of Royal India", her book released in 1999 highlights the
history of art, design and textiles in India.
Ritu Beri also
documented her Paris experience, which shaped her career, in "Firefly - A
Fairytale" (2006), while J.J. Valaya catalogued his knowledge in the
pictorial "
Decoded Paradox" (2011).
Fashion aesthetics and
sensibility are about having the right approach towards clothes, fabric,
design elements and the target audience. Author of "Moda Goa",
designer
Wendell Rodricks, says writing on fashion is easier said than
done.
"I have been writing since 1988. So when I completed my
research on the history of Goan costumes, I decided to write a book on
the topic and the result was 'Moda Goa'. In my case, I wanted to
document a topic that was not researched. Apart from showcasing the
history of Goan costumes to the nation and the world, I wrote the book
to leave behind a legacy for my own state and people," Rodricks told
IANS.
He also believes in sharing experiences with aspiring
designers and his forthcoming book, "Green Room", depicts the evolution
of the Indian fashion industry in the last 25 years.
"Writing is
just an added talent. In my case, apart from 'Moda' Goa, I wrote my own
memoir, which will be out at the Lakme Fashion Week (Aug 7). I had a
story to tell about myself and the fashion industry as I saw it evolve
since 1988," he added.
One of the veterans of the fashion
fraternity, Pallavi Jaikishan is working on her autobiography,
describing it as "a book on my work, my fashion and other work
extension".
"I can't say about the others, but my book is all
about my sensibilities, things that I believe in and what works for me.
It will be a kind of lifestyle book and not about culture," she said.
For publishers, fashion bibles are a profitable business venture.
Ajay
Mago, publisher of OM Books International, said: "There is a very
vibrant market for fashion and fashion books in India. This is a very
healthy trend. One of the finest and earliest books was by
Ritu Kumar
and it is certainly a book that is still in demand because of its
detailed approach to Indian fashion and embroidery."
More and more people are penning down their experiences and are eager to share these with the new generation.
Designer
Samant Chauhan, who is penning a book on Chanedri fabric, said: "I am
not sure if we can earn money out of it; so I am not thinking about any
commercial value of the book."
"All my juniors or new students will refer to my book if they want to know about the crafts of India," added Chauhan.
© IANS