Deana Uppal is facing a similar situation which made Shilpa Shetty an international icon with reality show Big Brother.

But while the public and media speculate racism, ex-Playboy bunny girl and the show's contestant Shievonne Robinson has accused Deana of  "playing the race card" to garner sympathy.

After another Housemate Conor McIntyre used expletives for Deana and called her "a piece of shit", UK television watchdog Ofcom ordered an investigation. Now Shievonne has gone ahead and had a spat with the 23-year-old Miss India UK.

Deana is often shown in tears after tiffs with the show's Housemates. But when we asked Shilpa Shetty's ex-publicist Dale Bhagwagar who handled her through the thick and thin of Big Brother controversies, he almost dismissed the racial abuse allegations.

"Since Deana is the next Indian after Shilpa on the show; similarities are bound to be drawn up. Nothing more; nothing less," quipped the PR guru. But he added, "It's unfair to compare the two cases as both Shilpa and Deana have different personalities."

Meanwhile, Shievonne is nominated for eviction from Big Brother this week alongside Conor McIntyre.