Ram Charan Teja's third movie pooja ceremony held at Hotel Novotel on the morning of 21 October. Nagababu is producing this movie under Anjana Producations Banner Production No. 7. Bommarillu Bhaskar is the director and Kajal Agarwal and Genelia are the female leads of this flick.

D Ramanaidu switched on the camera, Dr. Dasari Narayana Rao clapped and K Raghavendra Rao directed the first shot of the film. Chiranjeevi, Venkatesh, Allu Arjun, Rana, Allu Arvind, Puri Jagan, Krish, SS Rajamouli, VV Vinayak, Seenu Vytla, Shyam Prasad Reddy, Gemini Kiran, Surender Reddy, KL Narayana, C Kalyan, B Gopal, Paruchuri Gopalakrishna, Edida Nageswara Rao, Meher Ramesh, Vamsi Paddipally, Dil Raju, Srikanth, Sivaji, Veera Shankar, Uttej, Kodi Ramakrishna, Chota K Naidu, Nikhil, Brahmaji, KC Sekhar Babu, KS Rama Rao, A Kodandarami Reddy were participated the event.