OMEGA celebrates its 80th anniversary as 'Official Timekeeper' of the Olympics Wishes ace tennis player Mahesh Bhupathi good luck for the London 2012 Olympics

Mumbai, July 12, 2012- As the countdown ticks away towards the London Olympics 2012, Swiss luxury watchmaker OMEGA assumes its role as the Official Timekeeper for the 25th time this Games. This year it celebrates its 80th anniversary as the Official Timekeeper. At an event organized at the Omega Boutique in Mumbai today, OMEGA wished luck to ace tennis player and Olympian Mahesh Bhupathi for the upcoming games.

At this year's Olympic Games in London, OMEGA will bring its century-long history of international sports timing and a legacy at the Olympic Games which began in 1932. OMEGA's timekeeping and data handling team will draw on the experience gained at 24 Olympic Games and the competence which has given the brand an unparalleled reputation as a precision sports timekeeper. This long spanning association started at the Los Angeles Games in 1932 when Omega became Official timekeeper, supplying 30 high precision chronographs, post which there has been no looking back.

Speaking about the London 2012 Olympics Mr. Stephen Urquhart- President, OMEGA said that Omega is looking forward to returning to London again to time the Olympic Games for the first time in 64 years. He said: 'In 1948, the last time the Olympic Games were held in this city, OMEGA was responsible for timing each discipline in every sport. That edition of the Games is remembered for the technological milestones in timekeeping: the photoelectric cell, our fully-automated timing system and the first photofinish camera ever used at an Olympic Games. Then, as now, we were proud to be at the service of the International Olympic Committee and the world's great athletes.'

Mahesh Bhupathi joined Mr. P.H. Narayanan- Brand Manager Omega India to mark the occasion. Mahesh, winner of the recently culminated French Open and an aspiring Olympic winner was presented with the Omega Seamaster Aqua Terra Co-axial  Chronograph "London 2012" as a token of good luck for the upcoming games.

Talking about his excitement and preparations for the Olympic Games, Mahesh said, "Olympics is one of the biggest sporting events and for me it's a great honor to be representing my country there. I am thrilled to be participating in London Olympics this year and hope that I can deliver my best at the games! OMEGA is one of the oldest brands associated with the Olympics. I would like to congratulate them on their 80th anniversary for their role as the Official Timekeeper. OMEGA has been a brand that is synonymous with sporty and stylish watches. I really like their collection, especially the OMEGA Seamaster. Today, with their good luck gesture, I am deeply overwhelmed. For Olympians like me, this truly is very encouraging."

This year, OMEGA's timekeeping and data-handling professionals are actively involved in preparations for the competition where, for the 25th time, the Swiss specialists will serve as Official Timekeepers at the Olympic Games. The Games in London will take place over a 17-day period beginning on the 27th of July. Some 10,500 Olympic Games athletes and officials from more than 200 countries will make it among the largest Olympic Games ever.